Top 5 Social Networking Apps in Ireland Q4 2023: Unified Platform Performance

In the fourth quarter of 2023, the performance of the top five social networking applications in Ireland on a unified platform showcased a diverse range of trends in downloads, revenue, and weekly active users. Here’s a detailed look at how these apps fared:

WhatsApp Messenger saw a notable peak in downloads during the last week of December, reaching approximately 21.2K. Prior to this spike, the app maintained a steady download rate, fluctuating between 5.5K and 8.9K. Weekly active users remained consistently above 3M, peaking at around 3.07M in late October.

Facebook experienced stable revenue throughout the quarter, with a high of about $5.3K in early November. Downloads saw a significant increase in the final week of December, reaching around 9.7K. The app’s active users consistently hovered around 1.75M, with minor fluctuations.

Telegram Messenger had a mixed quarter. Revenue peaked at approximately $2.6K in the last week of December. Downloads remained relatively stable, generally averaging around 5.5K, with a slight peak of 6K at the end of October. Weekly active users showed a slight decline from 155K in early October to about 149K by the end of December.

Threads, an Instagram app exhibited a strong upward trend in downloads mid-December, peaking at around 31K. Active users sharply increased from 20.5K in mid-December to approximately 64.6K by the end of the month, highlighting significant user engagement.

Messenger showed consistent performance in terms of downloads, with a notable peak of approximately 8.8K in the final week of December. Revenue remained modest throughout the quarter, peaking at around $318 in early November. Active users saw a slight increase, ending the quarter at around 954K.

The data presented here is sourced from Sensor Tower. For more in-depth insights and analytics, visit Sensor Tower's website.